How to Build an Auto-Funnel in 30 Minutes: Content → Social Media → QR → Leads

Step 1: Content Creation and Repurposing

Quality content is the foundation of any auto-funnel. The easiest way to get it is to take an existing video, such as a webinar recording, an expert interview, or a product review, and transform it into other formats. This process is called content repurposing or recycling.

The main idea is to create several smaller pieces of content from one large piece of material. For example, a one-hour video can be turned into a full blog article, several social media posts, short video clips (Reels or Shorts), and even an infographic. This allows you to reach a larger audience on different platforms without creating something from scratch every time.

For a quick video-to-text transformation, you can use modern AI-based tools. They automatically create a transcription—a verbatim record of the audio track—which can then be easily edited and turned into a structured article. This saves dozens of hours of manual work and is the first step towards marketing automation.

Step 2: Automating Social Media Distribution

Once the content is prepared, it needs to be distributed. To avoid wasting time on manual posting to each social network, auto-posting is used. Specialized services allow you to schedule posts weeks or even months in advance.

You upload the prepared texts and media files into the system, set up a schedule, and the platform automatically publishes them to your accounts at the specified time. This ensures a regular presence in the information space and maintains audience engagement. The auto-posting process is an important element for building effective lead generation.

Using such tools allows you to build a content plan and stick to it without daily effort, making content marketing more systematic and predictable.

Step 3: Generating Traffic with QR Codes

The next stage is to direct the audience interacting with your content to a target page. A QR code is an excellent tool for this. It can be placed anywhere: at the end of articles, on presentation slides, in videos, or even on printed materials.

A QR code is a bridge between your content and the landing page where lead capture happens. A user simply needs to point their smartphone camera to instantly follow the link embedded in the code. This is much more convenient than manually typing a long URL.

You can create a QR code in a couple of minutes using numerous free online generators. The process usually includes the following steps:

1. Choose a QR code generator.
2. Paste the link to your landing page or website.
3. Customize the design (you can optionally add a logo or change the color).
4. Download the finished image in high resolution.

The main advantage of a QR code for business is that it simplifies the customer's journey from encountering content to submitting a lead, which directly affects conversion.

Step 4: Setting Up a Landing Page for Lead Capture

The final and most important element of the funnel is the landing page. Its sole purpose is to collect the contact information of potential customers, i.e., to turn visitors into leads. For a landing page to be effective, it must be simple and clear.

The page should not contain anything superfluous that could distract the user from the main action. Key elements of an effective lead capture landing page:

• A catchy headline that clearly explains the offer.
• A brief description of the benefit the user will receive by providing their details.
• A simple capture form with a minimum of fields (e.g., just name and email or phone).
• A clear call-to-action (CTA) on the button, such as 'Get a Consultation' or 'Download the Guide'.

A lead magnet is often used as an incentive for leaving contact information—a free, useful piece of material (checklist, guide, template) that the user receives by email after filling out the form. Thus, the entire chain is completed: content attracts attention, a QR code leads to the landing page, and a valuable offer motivates the user to submit a lead.