QR Code Customization: How to Create a QR Code in Your Corporate Colors
Standard black and white QR codes have long been a familiar part of our lives, but they have significant drawbacks for businesses. They all look the same, fail to attract users' attention, and, most importantly, don't align with a company's brand identity. This creates visual dissonance in marketing materials and misses the opportunity to strengthen brand recognition.
The Problem with Standard QR Codes and Its Solution
Standard black and white QR codes have long been a familiar part of our lives, but they have significant drawbacks for businesses. They all look the same, fail to attract users' attention, and, most importantly, don't align with a company's brand identity. This creates visual dissonance in marketing materials and misses the opportunity to strengthen brand recognition.
The solution to this problem is complete QR code customization. Modern platforms, such as QR Ecosystem, allow you to modify almost every element of the code while maintaining its full scannability. This approach turns a utilitarian square into a full-fledged branding element that works for the company's image.
Color Personalization: From Backgrounds to Gradients
| QR Code Element | Description and Customization Options |
|---|---|
| Background | The background of the code. You can choose a color from the palette, specify a hex code, or apply a gradient. |
| Dots (Data Modules) | The main elements that carry information. Their color must contrast with the background for good readability. |
| Corners (Eyes) | The squares at the corners needed for positioning. They can be colored separately to create an accent. |
One of the key ways to make a QR code unique is by working with color. Instead of the standard black on a white background, you can use corporate colors, which instantly links the code to your brand. Customization options include selecting a color from a palette or precise adjustment via a hex code.
To achieve a premium effect, you can use gradients, both linear and radial. This gives the code a modern and dynamic look. It's important to remember contrast: the color of the dots must be clearly readable against the background to ensure scannability.
Unique Shapes for Your Style
| Element | Shape Options | Style |
|---|---|---|
| Corner Shape | Square | Classic, maximum readability |
| Corner Shape | Round | Modern, minimalist |
| Corner Shape | Rounded edges | Soft, friendly |
| Dot Patterns | Squares | Standard, high readability |
| Dot Patterns | Circles | Minimalist, modern |
| Dot Patterns | Diamonds | Creative, unconventional |
Besides color, the shape of the QR code elements is also crucial. Changing the standard squares to other shapes allows you to accurately convey the brand's character—from strict and classic to soft and creative.
You can customize both the shape of the corner elements (eyes) and the pattern of the data modules themselves. The choice depends on the desired visual effect and the overall brand style. For example, round elements create a more modern and minimalist look, while classic squares ensure maximum readability.
Integrating a Logo into the Center of the QR Code
Placing a company logo in the center of a QR code is one of the most effective ways to increase brand recognition. It allows users to immediately identify the company behind the code, even before scanning it. The logo can occupy up to 30% of the total code area without losing functionality.
Modern QR code generators use automatic error correction technology (ECC levels). The system analyzes the logo and compensates for the part of the code it covers by using data redundancy. This ensures the code remains scannable. For the best results, it is recommended to use logos with a transparent background that blend harmoniously into the design.
Frames with a Call to Action
Even the most beautiful QR code can go unnoticed if users don't understand why they should scan it. To solve this, frames with a Call to Action (CTA) are used. The text around the QR code directly communicates its purpose.
- Scan Me
- Menu Here
- Connect to Wi-Fi
Customization platforms allow you not only to add your own text but also to style it: choose a font, adjust the size, color, and alignment. This makes the call to action an integral part of the design and significantly increases audience engagement.
Measurable Results of Customization
QR code customization is not just an aesthetic improvement but an effective marketing tool with measurable results. Thanks to a recognizable design and a clear call to action, scan conversion rates can increase by 40% or more. A branded QR code looks premium and stands out from standard ones, which increases customer trust.
This approach ensures full brand consistency, creating a unified visual style with all other marketing materials. Here are a few examples of successful use:
- Restaurant: Uses its brand colors (purple and gold) and logo for a QR code leading to a digital menu.
- Hotel: Applies a minimalist design with a 'Wi-Fi Here' frame for guest convenience.
- B2B Company: Creates QR codes in strict corporate colors for business cards and presentations, maintaining a professional image.
Technical Implementation and Availability
Behind the apparent simplicity of customization lie complex technological processes. To ensure a QR code with a logo or a non-standard design remains functional, error correction levels (ECC) are used to compensate for the covered data. Before saving the final code, the system performs a scannability validation to guarantee it works.
Users also have access to a preview function, allowing them to see how the QR code will look before printing on various materials. The full range of customization features is typically included in comprehensive service packages. For example, on the Media Launchpad platform, this feature is available as part of a plan costing 60,000 rubles.
