TikTok/Shorts → Telegram: How to Convert Short Videos into Subscribers
The foundation of successful conversion is the right choice of content. You need to find viral and trending clips on platforms like TikTok, YouTube Shorts, or Instagram Reels that resonate with the interests of your target audience on Telegram. It's important to analyze not only the number of views but also engagement: likes, comments, and shares.
Step 1: Finding and Selecting Trending Videos
The foundation of successful conversion is the right choice of content. You need to find viral and trending clips on platforms like TikTok, YouTube Shorts, or Instagram Reels that resonate with the interests of your target audience on Telegram. It's important to analyze not only the number of views but also engagement: likes, comments, and shares.
The key factor is thematic relevance. The content shouldn't just be popular; it must be relevant to the theme of your Telegram channel. This ensures that the attracted users are more likely to stay and become active subscribers.
- Monitoring recommendation feeds and 'Trending' tabs.
- Tracking popular hashtags in your niche.
- Analyzing content from opinion leaders and competitors.
Step 2: Summarizing Text with AI
Once a video is selected, it needs to be adapted for the Telegram format. Simply posting a link to the clip isn't enough—you need to add value. This is where neural networks come in, capable of summarizing the main points of the video.
AI tools can automatically transcribe the video's audio track and extract key theses from it. This allows you to create unique accompanying text for the post, which will interest the user and give them an idea of the video's content before watching.
This approach solves several problems. First, it saves time on manual text writing. Second, it makes the post more informative and useful. Third, unique text is better perceived by Telegram's algorithms and increases the content's value in the eyes of subscribers.
Step 3: Creating an Attractive Preview and Button
The visual design of a post in Telegram plays a crucial role. To capture a user's attention in their feed, you need to create a high-quality preview. This could be the most vibrant and intriguing frame from the video or a specially prepared image that reflects the clip's essence.
An equally important element is the call-to-action button. Instead of a bare link to the video, an interactive button with clear text like 'Watch Full Video,' 'Learn More,' or 'Go to Video' is embedded in the post. This significantly increases the click-through rate and directs the user towards the desired action.
The combination of a catchy preview and a clear call-to-action button creates a professionally designed post that inspires more trust and interest than a simple video forward from another social network.
Step 4: Automating Channel Posting
Consistency in posting is key to audience growth and retention on Telegram. To make the process systematic and avoid constant manual intervention, automation is used. There are special services and bots that allow you to set up scheduled posts.
- Content preparation: uploading the video, generated text, and preview to the service.
- Schedule setup: choosing the optimal time and date for post publication.
- Publication: the bot automatically publishes the prepared material to the channel according to the set schedule.
This approach allows you to create a content plan for weeks in advance, ensuring a steady stream of publications and freeing up time for other strategic tasks related to channel development.
Step 5: Analytics and Retargeting with UTM Tags
| UTM Parameter | Description | Example |
|---|---|---|
| utm_source | Traffic source | telegram |
| utm_medium | Traffic type | social |
| utm_campaign | Campaign name | tiktok_repost |
| utm_content | Content identifier | video_about_finance |
To understand which videos bring in the most subscribers, you need to track the effectiveness of each publication. This is done using UTM tags—special parameters added to a link that allow analytics systems to collect data on clicks.
Each link leading to a video or another resource is assigned a unique UTM tag. When a user clicks on it, the system records the source, campaign, and other important parameters. This makes it possible to determine exactly which post attracted a new subscriber.
The collected data allows not only for analyzing content effectiveness but also for setting up retargeting. For example, you can show ads to users who clicked a link from a specific post but haven't yet subscribed to the channel, thereby increasing the overall conversion rate.
