What to Post on Dzen to Double Your Monetization
To achieve stable monetization growth on Dzen, it's necessary to focus on formats that have proven their effectiveness. Instead of spreading yourself thin across many different approaches, you should focus on three main types of content that attract and retain the audience's attention.
Key Formats for Income Growth
To achieve stable monetization growth on Dzen, it's necessary to focus on formats that have proven their effectiveness. Instead of spreading yourself thin across many different approaches, you should focus on three main types of content that attract and retain the audience's attention.
These formats not only ensure a deep dive for the reader into the topic but also stimulate the platform's algorithms to show the materials more often. The foundation of success is a combination of depth, expertise, and long-term relevance.
- Long-reads with photo galleries
- Expert analyses and analytics
- Evergreen topics (evergreen content)
Long-reads with Galleries: Depth and Engagement
A long-read is a substantial piece of content that explores a specific topic in detail. Its main goal is to provide the reader with comprehensive information, answering all possible questions. Such publications are valued by algorithms as they increase the time a user spends on the channel.
However, a solid wall of text can deter a reader. This is where galleries come to the rescue. They serve several functions at once: they break up the monotony of the text, visualize information, and increase engagement. Users willingly scroll through photo collections, which also positively affects metrics.
Galleries can include thematic photos, screenshots, infographics, or diagrams that complement and clarify the text. This makes complex material more accessible and interesting to perceive.
Expert Analyses: How to Win Your Audience's Trust
| Criterion | Expert Analysis | Personal Opinion |
|---|---|---|
| Basis | Facts, data, practical experience | Emotions, personal impressions |
| Goal | Explain, teach, analyze | Share experiences |
| Value to reader | Long-term, practical | Momentary, entertaining |
Content based on deep knowledge and experience is always highly valued. Expert analyses allow an author to build a reputation as a specialist in their niche and form a loyal core audience. People come to such channels not for entertainment, but for specific benefits.
Such materials involve a deep analysis of the topic, providing facts, statistics, and non-obvious conclusions. It's not just a retelling of well-known information, but an author's perspective backed by solid arguments. This approach is what helps you stand out from the competition.
By creating expert content, you attract a thoughtful and solvent audience, which directly affects how you can increase your income on Dzen.
Evergreen Topics: Content That Works for Years
Evergreen, or 'timeless' topics, are materials that do not lose their relevance over time. Unlike news publications that last for a day or two, evergreen content can generate views and income for months or even years.
The basis of this approach is choosing topics that will always be interesting to people. These can be basic guides, answers to frequently asked questions, historical reviews, or breakdowns of fundamental concepts in a particular field. By investing time in creating quality evergreen material once, you ensure a stable passive traffic stream for the future.
- Instructions and guides (How to choose...)
- Historical references (The history of...)
- Answers to timeless questions (Why is the sky blue?)
- Lists and collections (10 best books on psychology)
Frequency, Structure, and Thumbnails: The Technical Aspects of Success
Besides choosing the right format, technical details are also important for monetization growth. First and foremost is the regularity of publications. A stable schedule, for example, 2-4 quality materials per week, gets both the audience and the algorithms accustomed to your channel. The main thing is not to sacrifice quality for quantity.
The internal structure of a Dzen article is no less important. A well-structured text is easier to read and better at holding attention. Every piece of content should have a clear logic.
- A catchy headline that promises benefit or intrigue.
- An introductory paragraph that outlines the problem and announces the solution.
- The main body, broken down into semantic blocks with subheadings.
- The use of lists, tables, and highlights for ease of perception.
- A conclusion with brief summaries.
Finally, the thumbnail is the first thing a user sees. It determines whether they will click on your publication. High-quality, bright, and clear thumbnails for Dzen that correlate with the headline significantly increase the click-through rate (CTR) and, consequently, the overall income.
