Email + Telegram: The Combo That Doubles Conversion
The main idea of this scenario is to use your established email subscriber base to quickly grow your Telegram channel. Instead of attracting an audience from scratch, you offer your already loyal users a new, more dynamic communication format.
Scenario 1: Email with a Call-to-Action (CTA) to a Telegram Channel
The main idea of this scenario is to use your established email subscriber base to quickly grow your Telegram channel. Instead of attracting an audience from scratch, you offer your already loyal users a new, more dynamic communication format.
A block with a clear Call-to-Action (CTA) to subscribe to the Telegram channel is added to your regular email newsletter. It's important to explain the value of this step to the subscriber. For example, promise exclusive content, breaking news, or behind-the-scenes access to the project that isn't published in emails.
- Quickly build a target audience in the new channel.
- Increase customer touchpoints.
- Create a more informal and interactive communication channel.
The effectiveness of the call-to-action can be enhanced by offering a small bonus for subscribing, such as a discount, a checklist, or access to useful material. This motivates users to take the desired action immediately.
Scenario 2: Welcome Sequence and Private Chat
| Stage | Tool | Goal |
|---|---|---|
| 1 | Welcome email sequence | Introduce, engage, build trust |
| 2 | Invitation in an email | Segment the most active subscribers |
| 3 | Private Telegram chat | Create a loyal community, increase LTV |
This scenario is aimed at deepening relationships with the most engaged subscribers. It consists of two stages: an automated welcome email series and an invitation to a private community.
When a user subscribes to the newsletter, they automatically receive a welcome sequence—a series of several emails. These emails introduce them to the company and its product and build trust. In the last email of this series, you can offer an exclusive opportunity—to join a private Telegram chat.
A private chat is a tool for creating a community of your most loyal customers. In it, you can hold discussions, share insights, gather feedback, and announce special offers 'for members only.' This creates a sense of exclusivity and increases the value of the subscription.
Such a two-stage funnel allows you to effectively segment your audience and work with the 'hottest' leads in a closer format.
Scenario 3: Using UTM Tags for Tracking
| Parameter | Description | Example Value |
|---|---|---|
| utm_source | Campaign source | |
| utm_medium | Marketing channel | newsletter |
| utm_campaign | Campaign name | welcome_chain |
| utm_content | Content | link_in_footer |
To understand how effectively the email and Telegram combination works, it's necessary to track clicks. The key tool for this is UTM tags—special parameters that are added to links and transmit data to analytics systems.
Every link to your Telegram channel that you place in an email newsletter should be tagged with UTM parameters. This will allow you to precisely determine which specific email, call-to-action, or audience segment brought the most subscribers to the channel.
A standard UTM tag consists of several parameters that help identify the traffic source.
By analyzing this data, you can optimize future newsletters: change call-to-action texts, test different block formats, and offer a Telegram subscription in the highest-converting emails, thereby improving the sales funnel.
Scenario 4: Synchronized Promotions and an Omnichannel Approach
The maximum effect from combining the two channels is achieved by running synchronized marketing promotions. The idea is to announce an event on both channels but provide unique value on each one.
For example, you can announce the start of a sale in your email newsletter, and in the Telegram channel, give subscribers a promo code for an additional discount or provide early access to the promotion a few hours before the official start. This encourages users to subscribe to both channels so they don't miss out.
This type of omnichannel marketing allows you to significantly expand the campaign's reach and increase engagement. Users feel they get more benefits by being part of your community on different platforms.
- Announce a webinar in an email, and in Telegram, provide a link to a private broadcast or a Q&A session with the speaker.
- Launch a new product in the newsletter, and in Telegram, share exclusive development details or behind-the-scenes videos.
- Announce the main contest rules in an email, and in Telegram, offer additional tasks to earn bonuses.
Synchronizing efforts creates a synergistic effect where each channel complements and strengthens the other, which directly leads to increased conversion.
