How to Grow on Pinterest: A Complete Guide to Attracting Clients and Traffic

Why is Pinterest a Powerful Tool for Business?

Pinterest is an effective platform for attracting clients without investing in advertising. Statistics show that 80% of users use this social network to find products and ideas, giving businesses direct access to an interested audience.

Unlike other social networks, content on Pinterest has a long lifespan and can bring in leads on autopilot, even when you're offline. Proper setup and strategy allow pins to gain hundreds of thousands of views and consistently generate traffic to other platforms.

5 Key Steps to Get Pinterest to Promote Your Content

To achieve organic growth and get your content to the top, it's important to follow five main steps. Pinterest is a powerful tool for attracting free traffic, but it requires proper setup and optimization to work effectively.

1. Profile Optimization. This is the first and most crucial step, as algorithms consider your profile's design when ranking. Choose a proper name that reflects your niche and contains keywords (e.g., 'Maria Bogdanova | Pinterest Marketing | Promotion & Traffic'). The description should explain who you are, how you can help, and include a call to action. Your profile picture should be bright and clear: a headshot for a personal brand, a readable logo for a business.

1. Creating Boards with Keywords. Boards are thematic categories for your pins. Their titles and descriptions must contain keywords to help the algorithm understand your content's topic. To start, 5-7 boards are enough, and you should add 20-30 pins (your own and others') to each to avoid empty sections.

1. Consistent Posting. Consistency is crucial for steady promotion. It's optimal to publish 5-10 pins a day, alternating between new pins and repins of relevant content from others.

1. Working with Keywords. Pinterest functions like a search engine. Use keywords in your titles, descriptions, and tags. You can find keywords using the Pinterest search bar, by analyzing popular competitors, or with Google Trends. Also, add 3-5 tags to your description for better context.

1. Analyzing Statistics. Regularly analyze data in Pinterest Analytics to understand what's working. The main metrics are impressions, clicks (link clicks), and saves. If your reach is dropping, check your keywords. If you have few clicks, improve your visuals. If your content isn't being saved, add more valuable ideas.

Content for Saves vs. Content for Leads: What's the Difference?

For effective promotion, it's important to understand the difference between the two main types of content and balance them correctly. These are pins for saves and pins for leads.

For the strategy to work, it's recommended to maintain a balance: 70% useful pins for saves and 30% sales-oriented pins for leads. It's also crucial to always include a clear Call To Action (CTA), for example: 'Download,' 'Click the link,' 'Book a consultation.'

Three Types of Content That Sell

To ensure your content not only gets saved but also brings in clients, you should alternate between three main types of pins. Each serves its own purpose in the sales funnel.

1. Educational Content. This is the most popular format, including guides, lists, and tutorials. People love useful materials, so these pins are often saved. It's important to use short headlines, format information as checklists, and add a link to the full guide to drive traffic to your website.

1. Inspirational Content. Users come to Pinterest for inspiration, and this can be leveraged for sales. This includes case studies, idea collections, and success stories. Show real examples of your work or client case studies—people love learning from others' experiences.

1. Sales Content. This type of content motivates the user to take immediate action. It includes calls to action, special offers, and testimonials. To enhance the effect, use clear benefits ('Save 10 hours a week') and elements of urgency ('Only 5 spots left at a discount').

How to Drive Traffic to Other Platforms and Increase Sales

Pinterest is a long-term source of traffic that can and should be directed to other resources to increase sales and grow your audience. Traffic can be sent to a website, blog, or landing page to boost organic traffic, to social media to grow followers, or directly into automated funnels to acquire clients on autopilot.

• Pin Card: This is the main place where you insert a link to your website or blog.
• Profile: In the 'Website' section, you can add the main link to your blog, landing page, or subscription page.

It's important to remember that Pinterest doesn't like shortened links (e.g., bit.ly). It's better to use direct URLs or create redirects through your own domain to avoid being blocked.

To increase a pin's click-through rate, it must entice the user to click the link. This is influenced by a clear call to action ('Read the article,' 'Download the guide'), a clickable headline on the cover, a high-contrast design, and mentioning the benefit the person will get by clicking.

Case Studies: Real Examples of Success in Different Niches

Pinterest works effectively for a wide variety of niches, both online and offline. Content created once can bring in clients for months and even years, acting as a long-term source of sales.

Example 1: Selling an Online Course. Educational pins were created that led to a free lesson in a chatbot. After subscribing, the person entered an automated funnel with an offer to buy the course. As a result, 25% of the course subscribers came from Pinterest without any advertising.

Example 2: Niche Perfumery. Product catalog pins were used. The description of each pin included a link to an Instagram or Telegram channel. This led to an increase in organic traffic and generated nearly 1 million views per month.

Example 3: Graphic Designer. Catalog pins were published with work examples and a link to Instagram. Despite having a small number of followers and 47.5k views, the designer received 2 inquiries for visual design, proving the platform's effectiveness even at the beginning.