Blog

Articles and news about Media Jet ecosystem

How to Measure Automation ROI: Formula, Examples, and Pitfalls
Analytics

How to Measure Automation ROI: Formula, Examples, and Pitfalls

Implementing automation has become an integral part of development for many companies. However, any technological innovation requires investment, leading to a reasonable question: does it pay off? To answer this, the ROI (Return on Investment) metric is used.

December 17, 2025
8
Why Copied Sales Funnels Don't Work: A Simple Breakdown
Content MarketingAnalytics

Why Copied Sales Funnels Don't Work: A Simple Breakdown

Many wonder why sales funnels, created based on expert advice, often fail to deliver results. The buzz around this marketing tool is huge, but in practice, it often seems completely ineffective. The reason for these failures often lies in a fundamental misunderstanding of its core concept.

December 17, 2025
7
5 SMM Metrics That Really Matter (Everything Else is Noise)
Analytics

5 SMM Metrics That Really Matter (Everything Else is Noise)

In social media promotion, there are numerous metrics, but most of them are just 'vanity metrics' that don't reflect the real impact on the business. To avoid wasting time analyzing useless numbers, it's important to focus on five key metrics. They provide a clear understanding of the strategy's effectiveness and help in making the right decisions.

December 17, 2025
9
Social Media Post Timing: When to Post for Maximum Reach
Analytics

Social Media Post Timing: When to Post for Maximum Reach

In a world oversaturated with information, the fight for user attention becomes a key challenge. Publishing content at the moment when your target audience is most active can radically change its fate. A post published during 'dead' hours risks getting lost in the feed, while a post at peak time ensures maximum organic reach and engagement.

December 16, 2025
9
SMM Analytics: How to Track Post Performance
Analytics

SMM Analytics: How to Track Post Performance

To understand the effectiveness of SMM campaigns, the first step is to analyze reach metrics. These indicators show how widely your content is distributed and how many unique users see it. A comprehensive approach to analysis provides a complete picture of content distribution.

December 16, 2025
8
QR Code Analytics: How to Track the Effectiveness of Offline Campaigns
Analytics

QR Code Analytics: How to Track the Effectiveness of Offline Campaigns

Understanding the effectiveness of QR codes begins with basic scanning metrics. This data provides an initial overview of audience reach and engagement. Analyzing these indicators over time allows for quick responses to changes and adjustments to the marketing strategy.

December 16, 2025
8